AdvertisementMarch Madness is an NCAA gold mine. This year, players can finally cash in tooMarch 16, 2022Jason BreslowfacebookEmailFor the first time in the history of the March Madness tournament, NCAA athletes will be able to profit off their names, images and likenesses. Above, Reggie Chaney of the Houston Cougars and Flo Thamba of the Baylor Bears compete for the opening tipoff during the 2021 tournament. (Getty Images)