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Japan launches a contest to urge young people to drink more alcohol

The COVID-19 pandemic has hit Japan's alcohol industry hard, sharpening a long-running trend away from drinking. A new campaign sponsored by the National Tax Agency hopes to change that — but it's running into sharp criticism. (AFP via Getty Images)
The COVID-19 pandemic has hit Japan's alcohol industry hard, sharpening a long-running trend away from drinking. A new campaign sponsored by the National Tax Agency hopes to change that — but it's running into sharp criticism. (AFP via Getty Images)

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