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Gen Z is suddenly obsessed with Snoopy — and not just because he's cute

02:20
Comic strip Snoopy first started rocking a puffer jacket in the 1980s. A plush version of the bundled-up beagle is flying off the shelves in 2023. (©Peanuts Worldwide LLC)
Comic strip Snoopy first started rocking a puffer jacket in the 1980s. A plush version of the bundled-up beagle is flying off the shelves in 2023. (©Peanuts Worldwide LLC)

This article was originally published on December 15, 2023.

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