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EVs won over early adopters, but mainstream buyers aren't along for the ride yet

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Electric F-150 Lightning pickup trucks travel down the production line at Ford's Rouge Electric Vehicle Center in Dearborn, Michigan on September 8, 2022. Ford has cut two shifts at the plant as it reduces production of the Lightning. But this week Ford CEO Jim Farley told investors "the journey on EVs is inevitable, in our eyes." (AFP via Getty Images)
Electric F-150 Lightning pickup trucks travel down the production line at Ford's Rouge Electric Vehicle Center in Dearborn, Michigan on September 8, 2022. Ford has cut two shifts at the plant as it reduces production of the Lightning. But this week Ford CEO Jim Farley told investors "the journey on EVs is inevitable, in our eyes." (AFP via Getty Images)

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