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Women's NCAA championship TV ratings crush the men's competition

An average of about 18.7 million viewers tuned in to watch the South Carolina Gamecocks triumph over the Iowa Hawkeyes in the 2024 NCAA Women's Basketball National Championship on Sunday. (AP)
An average of about 18.7 million viewers tuned in to watch the South Carolina Gamecocks triumph over the Iowa Hawkeyes in the 2024 NCAA Women's Basketball National Championship on Sunday. (AP)

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