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College Sports' Old Rivalries Succumb To New Money

04:28
Kansas fans celebrate during the second half of an NCAA college basketball game against Missouri in Lawrence, Kan., on Saturday. Kansas defeated Missouri 87-86 in overtime. (AP Photo)
Kansas fans celebrate during the second half of an NCAA college basketball game against Missouri in Lawrence, Kan., on Saturday. Kansas defeated Missouri 87-86 in overtime. (AP Photo)

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