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How Madden NFL's Business Lineup Helps It Win Big

04:25
According to the NFL's Peter O'Reilly, fans are drawn to the Madden NFL video game franchise because it lets them experience the NFL year-round in a realistic way. (EA Sports)
According to the NFL's Peter O'Reilly, fans are drawn to the Madden NFL video game franchise because it lets them experience the NFL year-round in a realistic way. (EA Sports)

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