Advertisement'Columbusing': The Art Of Discovering Something That Is Not NewJuly 06, 2014Brenda SalinasfacebookEmailIn this promotional photo shot for SC Johnson, TV star Jennie Garth sprays the crowd with orange at the Shout Color Throw on June 21 at Dodger Stadium in Los Angeles. Events like this one are being held in Europe and the United States, but most organizers don't mention that these events are inspired by the Hindu festival of Holi — but stripped of religious meaning. (AP Images for SC Johnson)