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Don't Necessarily Judge Your Next E-Book By Its Online Review

Yelp users, who flock to the platform known for its reviews and recommendations, should be on the lookout for astroturfing — the creation of fake reviews to make a business look more popular. (Bloomberg via Getty Images)
Yelp users, who flock to the platform known for its reviews and recommendations, should be on the lookout for astroturfing — the creation of fake reviews to make a business look more popular. (Bloomberg via Getty Images)

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