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Why Whole Foods Wants A Slower-Growing Chicken

03:49
The modern broiler, or meat chicken, grows incredibly fast. But some critics say the bird — and the flavor of its meat — may suffer as a result. Whole Foods wants all of its suppliers to shift to slower-growing chicken breeds, like this one, seen at Arkansas-based Crystal Lake Farms. (Courtesy of Crystal Lake Farms)
The modern broiler, or meat chicken, grows incredibly fast. But some critics say the bird — and the flavor of its meat — may suffer as a result. Whole Foods wants all of its suppliers to shift to slower-growing chicken breeds, like this one, seen at Arkansas-based Crystal Lake Farms. (Courtesy of Crystal Lake Farms)

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