Support WBUR'Man, Oh Manischewitz': When The Jewish Wine Was Big With Gentiles, TooJessica Leigh HesterApril 22, 2016 ShareManischewitz is closely associated with Jewish tradition, but it was once a huge crossover success. Sammy Davis Jr. was its spokesman in TV advertising. At one point, the typical drinker was described as an urban African-American man. (NPR)