Support WBURCrunch Time: Can A Hip New Cereal Bar Help Kellogg's Revive Soggy Sales?Tanya BasuJuly 12, 2016 ShareVarious cereal options available at Kellogg's NYC cereal bar. The restaurant encourages experimentation, part of the company's strategy to challenge the conception of cereal as being only a breakfast food. (Courtesy of Kellogg's)