AdvertisementHow Fyre's Organizers Used 'Influencers' To Market A Festival That Didn't ExistMay 02, 2017Andrew FlanaganfacebookEmailThe plan was to build awareness and attendance by recruiting influencers who would promote the festival on their social media accounts. Dubbed "the Fyre Tribe," each was given free tickets and flights in exchange for taking part in a coordinated marketing effort. (Gozded/Getty Images/iStockphoto; Flame emoji via emojipedia)