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'The New Celebrity': The Rise Of Influencers — And How They Changed Advertising

By most estimates, the influencer marketing industry is worth billions. But what does it take to be an influencer, and what happens when a person's livelihood is tied to a social media platform? (Getty Images)
By most estimates, the influencer marketing industry is worth billions. But what does it take to be an influencer, and what happens when a person's livelihood is tied to a social media platform? (Getty Images)

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