AdvertisementCalifornia Governor Signs Bill Allowing College Athletes To Profit From EndorsementsSeptember 30, 2019Colin DwyerfacebookEmailUCLA players celebrate during a game against the Arizona Wildcats at the Rose Bowl last year in Pasadena, Calif. Gov. Gavin Newsom has signed a bill paving the way for college athletes in the state to hire agents and sign endorsement deals. (Getty Images)