AdvertisementAll The Oomph, Minus The Vroom? Electric Pickups Take Aim At American Market03:48Download AudioResumeDecember 16, 2020Camila DomonoskefacebookEmailAutomakers are racing to be the first to bring an electric pickup to market — including, clockwise from top left, Rivian's sporty offering, Tesla's futuristic Cybertruck, General Motors' Hummer EV and Lordstown's work-focused Endurance. (Courtesy of Rivian, Tesla, Lordstown Motors and General Motors)