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How to fight shrinkflation? Pay attention to unit prices at grocery stores

Boxes of cereal are displayed on a shelf at a Target store in July 2022 in San Rafael, Calif. Manufacturers are using "shrinkflation" techniques as costs to produce goods increase. Some are making the packaging smaller but charging the same prices as they were prior to the reduction in size. (Getty Images)
Boxes of cereal are displayed on a shelf at a Target store in July 2022 in San Rafael, Calif. Manufacturers are using "shrinkflation" techniques as costs to produce goods increase. Some are making the packaging smaller but charging the same prices as they were prior to the reduction in size. (Getty Images)

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