Support WBURSoccer was once considered niche in the U.S. Then came the 1994 World CupPlay03:34Download AudioJuliana KimUpdated May 09, 2026 ShareSoccer fans fill the Rose Bowl in Pasadena, Calif., prior to the World Cup final between Brazil and Italy on July 17, 1994. (AP)This article was originally published on May 09, 2026.