Support the news

Karmin Leaps From YouTube To Cover New Ground08:52
Download

Play
This article is more than 8 years old.

http://www.youtube.com/watch?v=byv-wpqDydI

Say you're a couple of grads from the Berklee College of Music. You're really good, but you also know that since it's so tough to get noticed these days, you're not sure how your music is going to reach beyond your friends, family and hardcore fans that'll schlep over from Boston to the Middle East in Cambridge whenever you perform.

Amy Heidemann, left, and Nick Noon of Karmin (Courtesy)
Amy Heidemann, left, and Nick Noon of Karmin (Courtesy)

So, what do you do?

Well, you make a cover. Or, a bunch of them. Really catchy covers, like one of Niki Minaj's hit, SuperBass. Then, you post it on YouTube.

That's what Amy Heidemann and Nick Noonan decided to do. The duo, who make up the pop group Karmin hit a goldmine. With more than 100 million views of their collection of covers, Karmin is a veritable YouTube sensation — one that now also has a coveted record deal.

Amy Heidemanm and Nick Noonan were in Los Angeles when we spoke to them about making the leap from viral video phenom to bona fide recording artists.

Guests:

More:

This program aired on October 20, 2011.

+Join the discussion
TwitterfacebookEmail

Support the news