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Mayoral Advertising In Boston
ResumeWhether it's 1993, or 2013, crafting a political ad is all about knowing your audience. Finding a message. And repeating it. Today, it's all about jobs. In 1993, the last time Boston voted for a new mayor, the city looked a lot different, and so did the ads.
Guests
John Carroll, communications professor at Boston University; author of the Campaign Outsider Blog.
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You can see Dan Conley's latest ad for mayor here.
This segment aired on August 15, 2013.