As baseball season kicks off Monday, teams like the Red Sox are trying to lure more young fans into the stands.
During the 2013 World Series, the average viewer's age rose to 54.4, an increase of 4.5 years since 2009. For a little context, that average age is just two years shy of the average viewer of the Master's tournament.
To try to change that, the Red Sox are partnering with digital marketing firm Sapient to find new ways to reach younger audiences through social media or other means.
- "One of the team’s chief objectives is to figure out how the Sox can better appeal to an audience that is not content to sit still and give its undivided attention to a baseball game."
This segment aired on March 31, 2014.