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Sam Adams Brewer Jim Koch On The Business Of Beer19:30
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Jim Koch, founder of Boston Beer Company, which brews Samuel Adams Beer, tastes a glass of Boston Lager at the WBUR studios. (Jesse Costa/WBUR)
Jim Koch, founder of Boston Beer Company, which brews Samuel Adams Beer, tastes a glass of Boston Lager at the WBUR studios. (Jesse Costa/WBUR)
This article is more than 5 years old.

Jim Koch founded Sam Adams in 1984 and today the company is valued at more than $2 billion — with a net revenue last year topping $950 million.

Koch's written a new book about what he's learned in the 30 plus years he's been brewing beer in Boston, called "Quench Your Own Thirst: Business Lessons Learned Over A Beer Or Two."

Guest

Jim Koch, founder and chairman of Boston Beer Company. He tweets at @SamuelAdamsBeer.

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Forbes: Boston Beer Founder Jim Koch's Five Rules For Smart Business Growth

  • "It’s refreshingly candid, as anyone who has ever met Koch would expect. Instead of generally discussing Boston Beer’s lively corporate culture, for example, he fondly remembers a drunken escapade at a company meeting in New Orleans, right down to a late-night, fence-climbing, knife-wielding commando raid on a field of Budweiser marketing inflatables."

This segment aired on May 20, 2016.

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