In the last decade, Paste Magazine attracted readers by offering a free CD featuring new music with every published issue.
The music and pop culture publication received four National Magazine Award nominations after its launch in 2002.
But plunging ad revenue caused financial troubles, and Paste had to ditch its print edition last summer.
They kept their website alive and now it features a sort of virtual magazine, filled with new music downloads and videos of live performances recorded especially for Paste.
Its content is free until the end of August, but after that you'll have to buy a subscription.
Will it work? Analysts say probably not, but Paste executives think otherwise.
New musicians highlighted in Paste Magazine:
- Josh Jackson, Paste Magazine's editor in chief
- Nick Purdy, publisher of Paste Magazine
This segment aired on August 19, 2011.