The Business Plan Behind 'Sharknado'Play
The campy movie “Sharknado” about killer sharks caught in a tornado and dumped in Southern California, premiered yesterday on SyFy and unleashed a storm on Twitter.
At its peak, it produced 84 tweets per second. So what is the secret to this low budget film’s rabid success?
- Ryan Bradley, senior editor for Fortune Magazine. He tweets @theryanbradley.
This segment aired on July 12, 2013.