Burger King is hoping its new lower fat "satisfries" will boost restaurant sales. Burger King, which sells more than 50 million orders of french fries a year, is number three in fast food behind Wendy's and McDonald's.
Satisfries contain 40 percent less fat than McDonald's french fries, but will cost the consumer 20 to 30 cents more per order.
Brian Sozzi, CEO of Belus Capital Advisers in New York, tells Here & Now that satisfries — which will be crinkled — will attract new customers to Burger King. But he adds the product is still fried in the same oil as the regular version.
"It's still a french fry," Rozzi said. "So I think it's going to be remain a hard sell, to the consumer who likes to take care of themselves, that this is actually healthy for them."
- Brian Sozzi, CEO of Belus Capital Advisers in New York.
This segment aired on September 24, 2013.