Health Law Deadline Prompts Fresh Crop of Ads

03:55

December 19, 2013

The "Pajama Boy" ad was created by the political nonprofit Organizing For America that works to promote the new health law. — The "Pajama Boy" ad was created by the political nonprofit Organizing For America, which works to promote the new health law.

The deadline to sign up for healthcare under the Affordable Care Act is coming up on Tuesday, for people who want coverage to begin on Jan. 1.

The impending deadline has prompted several groups to ratchet up their television and social media campaigns — either to get people to sign up for coverage, or to denounce the health care law.

Here & Now media analyst John Carroll joins host Robin Young to take a look at some of their strategies.

Guest

John Carroll, Here & Now media analyst and professor of mass communications at Boston University. He tweets @johncarroll_bu.

This segment aired on December 19, 2013.