The New York City Rescue Mission's new ad campaign, "Make Them Visible" is geared to changing the way the homeless are perceived.
The ad asks, "Have the homeless become so invisible... we wouldn't notice our own family members living on the street?" It then shows five people who walk right by their families dressed as homeless.
Craig Mayes, executive director of the New York City Rescue Mission, joins Here & Now's Jeremy Hobson to discuss the public service announcement.
This segment aired on May 9, 2014.