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Times Square's Largest And Most Expensive Digital Billboard04:17

This article is more than 5 years old.

A new digital billboard in New York City's Times Square stands eight stories tall, is nearly as long as a football field and is considered "one of the most expensive pieces of outdoor ad real estate on the market," according to the New York Times.

CBS business analyst Jill Schlesinger joins Here & Now's Jeremy Hobson to talk about the Big Apple's biggest billboard.


This segment aired on November 18, 2014.

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