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Super Bowl Ads: Winners And Losers06:31

This article is more than 5 years old.

NBC charged about $4.5 million for each 30-second advertisement that aired during the Super Bowl this year -- an all-time record. But overall, this year's ads were less edgy and innovative than in prior years, says NPR's TV critic Eric Deggans.

Some of the ads were depressing, like a Nationwide Insurance ad about a child who died in an accident. Deggans talks about the good, the bad and the bizarre with Here & Now's Robin Young and Jeremy Hobson.

Watch 10 of the commercials:


This segment aired on February 2, 2015.


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