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What Amazon's New 'Dash Button' Means For Shoppers
ResumeIt's gotten pretty easy to shop without ever leaving the house. But if it's still not easy enough for you, Amazon is rolling out something new today.
The Dash Button lets Amazon Prime members press a wifi-enabled button in their home to re-order products like laundry detergent. Users get an order alert in their email that allows them to cancel the order.
Does this signal a future in which homes fill with buttons as stores empty out? Sucharita Mulpuru, a retail analyst for Forrester Research, Here & Now's Robin Young to weigh in.
Guest
- Sucharita Mulpuru, retail analyst at Forrester Research. She tweets @smulpuru.
This segment aired on April 1, 2015.