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Pacquiao Beats Mayweather In Fight For Marketing Dollars03:32
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The championship fight between Floyd Mayweather and Manny Pacquiao is a long-anticipated boxing match. On Saturday, the fighters will face off to split a prize estimated at $200 million.

Mayweather - the world's highest-paid athlete - may favored to win, but Pacquiao, who is also congressman in the Philippines, has dominated the battle for marketing and endorsements.

Here & Now's media analyst John Carroll joins host Robin Young to talk about marketing the match and Pacquiao's endorsement deals. He also discusses Bud Light's recent labeling misstep.

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This segment aired on April 29, 2015.

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