Here & Now Here & Now

Support the news

Pacquiao Beats Mayweather In Fight For Marketing Dollars03:32

This article is more than 5 years old.

The championship fight between Floyd Mayweather and Manny Pacquiao is a long-anticipated boxing match. On Saturday, the fighters will face off to split a prize estimated at $200 million.

Mayweather - the world's highest-paid athlete - may favored to win, but Pacquiao, who is also congressman in the Philippines, has dominated the battle for marketing and endorsements.

Here & Now's media analyst John Carroll joins host Robin Young to talk about marketing the match and Pacquiao's endorsement deals. He also discusses Bud Light's recent labeling misstep.


This segment aired on April 29, 2015.

Support the news

Support the news