Cereal Cafe Sparks Protest05:44
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A member of staff of the Cereal Killer Cafe helps point out to a customer the range of cereals available, from U.S. favorites to European gluten free organics, at the cafe in Brick Lane, London, Wednesday, Sept. 30, 2015. The Cereal Killer Cafe has drawn both derision and big crowds since it opened nine months ago, offering a cornucopia of flakes, pops and puffs from about 3 pounds ($4.50) a bowl. Now it has attracted the ire of anti-gentrification protesters, who last week surrounded the business with flaming torches and scrawled "scum" on its windows as customers sheltered in the basement. (Alastair Grant/AP)
A member of staff of the Cereal Killer Cafe helps point out to a customer the range of cereals available, from U.S. favorites to European gluten free organics, at the cafe in Brick Lane, London, Wednesday, Sept. 30, 2015. The Cereal Killer Cafe has drawn both derision and big crowds since it opened nine months ago, offering a cornucopia of flakes, pops and puffs from about 3 pounds ($4.50) a bowl. Now it has attracted the ire of anti-gentrification protesters, who last week surrounded the business with flaming torches and scrawled "scum" on its windows as customers sheltered in the basement. (Alastair Grant/AP)
This article is more than 3 years old.

There's a new trend of cafes that serve only cereal. There's one in East London that serves Trix, Fruity Pebbles, Golden Grahams and more than 100 other brands, starting at 2.50 pounds (about $3.80) for a small bowl. A large bowl of an American brand cereal with almond milk, strawberries and bananas would cost 6 pounds, or about $9.10, before tax.

The cafe has become something of a symbol of gentrification in the city. Last Sunday night, angry protesters descended on Cereal Killer Cafe and scrawled the word "scum" on the windows. Here & Now's Robin Young speaks with the BBC's Emilia Papadopoulos, who has been covering the story.

Note: This BBC interview can be heard in the Here & Now podcast or with the WBUR app.

Guest

This segment aired on October 2, 2015.

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