LeBron James Slam Dunks A Lifetime Deal With Nike03:49
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LeBron James of the Cleveland Cavaliers reacts during their game against the Charlotte Hornets at Time Warner Cable Arena on November 27, 2015 in Charlotte, North Carolina.  James just signed a lifetime deal with Nike and it's reportedly the largest single athlete guarantee in the company's history. (Streeter Lecka/Getty Images)
LeBron James of the Cleveland Cavaliers reacts during their game against the Charlotte Hornets at Time Warner Cable Arena on November 27, 2015 in Charlotte, North Carolina. James just signed a lifetime deal with Nike and it's reportedly the largest single athlete guarantee in the company's history. (Streeter Lecka/Getty Images)
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NBA superstar LeBron James, 31, has signed a lifetime deal with Nike. It's reportedly the largest single athlete guarantee in the company's history. James, who plays for the Cleveland Cavaliers, has worn Nikes his entire NBA career and this ensures he'll have the company's sneakers on when he retires and is elected to the Basketball Hall of Fame.

Financial details haven't been released, but James has signed three previous deals with Nike, one of them, shortly before he entered the 2003 draft, for $90 million.

ESPN sports business reporter Darren Rovell joins Here & Now host Jeremy Hobson to discuss the deal.

Guest

  • Darren Rovell, sports business reporter for ESPN. He tweets @darrenrovell.

This segment aired on December 8, 2015.

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