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What Makes A Good Logo?05:58

This article is more than 4 years old.

The ride-hailing company Uber released a new logo and app icon Tuesday, to much criticism. While most companies outsource rebranding to a graphic design firm, Uber CEO Travis Kalanick took the unusual step of taking a major role in the decision-making.

Here & Now's Jeremy Hobson speaks with graphic designer Armin Vit about what he makes of Uber's new logo, and what, generally, makes a successful logo.


This segment aired on February 3, 2016.

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