Alaska Airlines To Buy Virgin America For $2.6 BillionResume
Alaska Airlines said today that it has reached an agreement to buy Virgin America for $2.6 billion, creating the fifth largest airline in the country.
The deal comes after a bidding war with JetBlue Airways, and it still has to be approved by the U.S. Department of Justice.
Here & Now's Jeremy Hobson looks at what the deal means for Alaska Airlines and for travelers, with Curt Nickisch, senior editor at Harvard Business Review.
- Curt Nickisch, senior editor at Harvard Business Review. He tweets @CurtNickisch.
This segment aired on April 4, 2016.