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Nike Turns To The Courts To Pursue Endorsement Deals03:25
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The USA's Boris Berian competes in the 800 meters at the IAAF World Indoor athletic championships in Portland, Oregon on March 19, 2016.  (Don Emmert/AFP/Getty Images)
The USA's Boris Berian competes in the 800 meters at the IAAF World Indoor athletic championships in Portland, Oregon on March 19, 2016. (Don Emmert/AFP/Getty Images)
This article is more than 4 years old.

Nike has long been aggressive in trying to get athletes to sign on to sponsorship deals, but the apparel company is going a step further and turning to the courts.

Nike has sued Boris Berian, the world indoor 800-meter champion, alleging he violated a short-term endorsement contract that expired last December. At issue is his January agreement to accept a New Balance sponsorship.

Here & Now's Robin Young talks with Jason Bellini of the Wall Street Journal about the case and the ramifications for athletes.

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This segment aired on June 7, 2016.

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