As Soda Sales Lose Fizz, Coca-Cola Launches Rebranded Coke Zero03:43
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This photo provided by Coca-Cola shows a six-pack of bottled Coca-Cola Zero Sugar. Coke Zero is getting a makeover as Coke Zero Sugar in the United States. (Rodger Macuch/Courtesy of Coca-Cola via AP)
This photo provided by Coca-Cola shows a six-pack of bottled Coca-Cola Zero Sugar. Coke Zero is getting a makeover as Coke Zero Sugar in the United States. (Rodger Macuch/Courtesy of Coca-Cola via AP)
This article is more than 2 years old.

Coca-Cola has announced plans to launch a new Coke Zero in the U.S., called Coca-Cola Zero Sugar. This comes as the industry battles back against sagging soda sales. In 2016, soda sales in the U.S. fell to a 30-year low and diet soda sales fell by 27 percent.

Here & Now's Jeremy Hobson talks with NPR food and health correspondent Allison Aubrey (@AubreyNPRFood).

This segment aired on July 28, 2017.

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