Is Silicon Valley Willing To Invest In E-Cigarettes?04:08


Vaping is a multibillion dollar industry. One of its leading businesses, the Silicon Valley startup JUUL, controls about 70 percent of the U.S. market and reportedly brought in $250 million in revenue last year. But investors — who typically flock to burgeoning tech firms like JUUL — are questioning the ethics of dumping billions into an industry criticized for posing health risks and turning nonsmoking teens into customers.

Here & Now's Jeremy Hobson speaks with Theodore Schleifer (@teddyschleifer), senior editor for Recode, about how Silicon Valley financiers are addressing e-cigarettes.

This segment aired on July 10, 2018.

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