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Why There Are 30 Different Marriott Hotel Brands05:51
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When Marriott Hotels merged with Starwood in 2016, it brought 30 different hotel brands under the Marriott name, including Sheraton, Westin, W and Residence Inn, just to name a few. Here & Now's Jeremy Hobson talks with Makarand Mody, assistant professor of hospitality marketing at Boston University, about how a company manages all those brands and what the advantages are for customers.

This article was originally published on January 23, 2019.

This segment aired on January 30, 2019.

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