For The First Time, Digital Advertising Will Surpass Traditional Ad Spending03:44
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March 04, 2019

The market research company eMarketer reports that this year, total digital spending on advertising will surpass traditional ad spending for the first time. Host Jeremy Hobson talks with Here & Now media analyst John Carroll (@johncarroll_bu), author of the Campaign Outsider blog, to assess the impact.

This segment aired on March 4, 2019.

Morning Edition