In Battle For Data Access, Facebook Pushes Messaging Against Upcoming Apple Privacy Feature

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If you've opened Facebook on an Apple device on Tuesday, maybe you've seen a new pop-up alert touting the benefits of letting the social network collect your personal data.

Facebook is trying to get ahead of a new requirement from Apple that could make it easier for users to stop apps from tracking them across the internet — a problem for Facebook and other tech companies that make most of their money selling ads.

Here & Now's Peter O'Dowd speaks with Peter Kafka, senior correspondent at Recode and host of "Recode Media."

This segment aired on February 2, 2021.


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