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Why the plant-based meat industry is no longer sizzling

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Packages of "Impossible Burger" and "Beyond Meat" sit on a shelf for sale in New York City. (Angela Weiss/AFP via Getty Images)
Packages of "Impossible Burger" and "Beyond Meat" sit on a shelf for sale in New York City. (Angela Weiss/AFP via Getty Images)

Plant-based meat substitutes, like Beyond Meat and Impossible Burger, seemed so promising a few years ago when they began being marketed widely. Since then, sales of plant-based meat have slumped.

Impossible Foods has cut 20% of its workforce. Here & Now's Scott Tong talks about why the industry is stalling with Deena Shanker, a food reporter at Bloomberg.

This segment aired on February 21, 2023.

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