'Barbie' movie marketing ramps up on all platforms

03:48

July 14, 2023

Mandalit del Barco, NPR

The pink marketing machine that is the upcoming "Barbie" movie is in overdrive across platforms, billboards and even as a real-life Malibu Dreamhouse in Los Angeles available to rent via AirBnB.

NPR's Mandalit del Barco reports.

This segment aired on July 14, 2023.