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25 years of 'The Blair Witch Project'

06:03
Lionsgate's "Blair Witch" Midnight Madness Premiere installation at the 2016 Toronto International Film Festival. (Arthur Mola/Invision for Lionsgate/AP Images)
Lionsgate's "Blair Witch" Midnight Madness Premiere installation at the 2016 Toronto International Film Festival. (Arthur Mola/Invision for Lionsgate/AP Images)

Twenty-five years ago, "The Blair Witch Project" convinced millions of moviegoers that the movie might be real. By using the found footage film technique and a viral marketing campaign, the movie left a memorable mark on the horror genre.

NPR's Brianna Scott looks at the legacy of "The Blair Witch Project".

This segment aired on August 1, 2024.

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