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Advertising could be coming to ChatGPT

The maker of one of the world's most powerful chatbots is becoming a for-profit company, raising new questions about advertising and artificial intelligence.

OpenAI's chief financial officer says the company is "open to exploring other revenue streams," but currently has "no active plans to pursue advertising” for the more than 250 million weekly active users of ChatGPT.

Here & Now's Peter O'Dowd speaks with Ina Fried, chief technology correspondent for Axios, about artificial intelligence in advertising.

This segment aired on December 2, 2024. The audio for this segment is not available.

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