Not a text, not a call: What is the allure of sending voice notes?

For about 30% of Americans, voice notes are a crucial and intimate way of connecting with other people, according to a poll by YouGov. They're a happy medium between phone calls and texts, a way to convey emotion without the urgency of an active conversation. So what is the allure of voice notes?

Host Scott Tong puts that question to Natalie Pennington. She’s an assistant professor at Colorado State University studying interpersonal communication and communication technology.