How to be cool: What makes you stand out?

Cool people around the world all have the same effortless “it” factors, according to a new study in the Journal of Experimental Psychology.

Here & Now’s Asma Khalid and Robin Young share insight about what makes a person cool from two of the researchers: Todd Pezzuti, a marketing professor of marketing at Adolfo Ibáñez University in Chile, and Jinjie Chen, a marketing professor at the University of Georgia.