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What's behind the plush toy craze?

05:46

Here & Now Newsroom

September 04, 2025

Influencer Francis Dominic carries three Labubu toys at Paramount+'s world premiere of "Dexter: Resurrection" at Alice Tully Hall at Lincoln Center on July 9, 2025 in New York City. (Angelina Katsanis/AFP via Getty Images)

Stock for the teddy bear retailer Build-A-Bear has risen faster than for tech giant Nvidia, and the CEO of the company that makes Labubu dolls has a higher net worth than Peter Thiel.

We talk with Liza Corsillo, senior writer at the Strategist, about the plush toy craze.

This segment aired on September 4, 2025.

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