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The creator economy is booming. What are the benefits and drawbacks?

09:38
Two bloggers create a vertical video. (Yana Iskayeva/Getty Images)
Two bloggers create a vertical video. (Yana Iskayeva/Getty Images)

Social media allows creative people to make a living by posting content on topics they're passionate about or experts in. According to Goldman Sachs, this creator economy could reach $480 billion by 2027.

The TED Radio Hour explores how the creator economy works and what its advantages and drawbacks are for those trying to make a living this way. Here & Now's Elissa Nadworny speaks with Manoush Zomorodi, host of TED Radio Hour, about the show's two-part series.

This segment aired on November 17, 2025.

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