Skip to main content

Support WBUR

Can smaller universities keep up in today's college sports landscape?

07:01

College sports are in the middle of a financial arms race as schools race to pay their athletes increasingly lucrative name, image and likeness deals.

Here & Now's Peter O'Dowd speaks with University of Wyoming Athletic director Tom Burman about how he's trying to keep his program competitive against larger schools with deeper pockets.

This segment aired on February 20, 2026.

Support WBUR

Support WBUR

Listen Live